As CSPs look to maximize their investment in LTE, they will need to consider ‘out-of-the-box’ strategies to better monetize and efficiently operate their networks. Perhaps the biggest challenge in being able to monetize LTE services and drive incremental revenue is creating that service differentiation to cater to the subscriber’s habits and their need for personalized services. Being at the forefront of addressing the end-user and enterprise customer’s speed, coverage, and quality demands, CSPs are uniquely positioned to grow their revenue and reduce churn. However, doing so will depend on understanding what is happening in the network in real time, analyzing subscriber usage patterns, and quickly acting on those insights to offer personalized applications and services to the different customer segments.
While creative service offerings and personalized plans can attract customers, a deep understanding of the quality of services in an LTE network can help ensure optimal utilization of all network and data center infrastructure without compromising the end user’s quality of experience. Mechanisms for proactive service quality management and policy definitions can help assure multiple services delivered over multivendor and multidomain networks. The exploding data traffic generated by smart phones and connected devices needs to be managed by leveraging next-gen content delivery network architectures, as well as the ongoing innovations in LTE-Advanced. With a surgical focus on both revenue generating and operational efficiency initiatives in LTE deployments, CSPs can lead from the front and deliver innovative services, while offering the best in class user experience.